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Website Privacy Notice

Last updated: 21 May 2026

This Website Privacy Notice explains how MohrWolfe Limited (“Mohrwolfe”, “we”, “us”, “our”) collects, uses, and protects personal data when you visit mohrwolfe.com or submit our demo booking form. It covers the marketing website only. For the privacy notice that applies to the Mohrwolfe Assistant service (WhatsApp + Google integration), see our main Privacy Policy.

We process personal data of UK and EU residents in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller

The data controller responsible for personal data collected through this website is:

MohrWolfe Limited
A company incorporated in Hong Kong on 17 March 2020
Business Registration No. 71687657-000-03-20-1
Registered office: Unit 1603, 16th Floor, The L. Plaza, 367-375 Queen's Road Central, Sheung Wan, Hong Kong
Email: business@mohrwolfe.com

2. Information collected when you visit this site

When you visit mohrwolfe.com, our hosting provider automatically receives certain technical information from your browser, including:

  • browser type and version
  • operating system
  • referrer URL
  • requested resource and response status
  • timestamp of the request
  • truncated IP address (where supported by the hosting provider)

This data is collected for the legitimate interest of running and securing the site (UK GDPR Article 6(1)(f)). It is not combined with any other data sources to identify individual visitors.

3. Hosting

This website is hosted by Vercel Inc., 340 S Lemon Ave #4133, Walnut, CA 91789, USA. Server logs as described above are processed by Vercel. Vercel is based in the United States; international transfers of personal data rely on the UK International Data Transfer Addendum to the EU Standard Contractual Clauses, alongside Vercel's own contractual and technical safeguards. See Vercel's privacy policy at vercel.com/legal/privacy-policy.

4. Fonts

This site uses the Plus Jakarta Sans, Instrument Serif, and JetBrains Mono typefaces. Font files are served by our hosting provider, not by Google Fonts or any third-party font CDN, so no font request creates a connection to a third party from your browser.

5. Demo booking form

Our website includes a form you can use to book a 15-minute call. When you submit the form, the following information is collected:

  • first name and last name
  • email address
  • company name
  • industry
  • what's eating up your week (the area your assistant would handle)

Purpose: to respond to your enquiry and schedule a call.
Legal basis: UK GDPR Article 6(1)(b) — taking steps at your request prior to entering into a contract — and Article 6(1)(f) legitimate interests in responding to business enquiries.
Retention: we keep your submission for as long as needed to handle your enquiry, and for up to six months after our last contact. After that the record is deleted. Statutory retention obligations may require us to keep some information for longer.

Recipient: Meta (Conversions API)

When you submit the booking form, we also send a server-side “Lead” event to Meta Platforms Ireland Limited via their Conversions API, so we can attribute the booking to the advertisement that brought you here and measure the effectiveness of our advertising. The event contains:

  • your email address, first name, and last name, each one-way hashed with SHA-256 before transmission (so the original values cannot be recovered from the hash)
  • your IP address and browser user-agent, used by Meta only to match the event to your browsing session
  • a unique event ID that pairs this server event with the browser-side Pixel event (if you accepted cookies), so Meta counts the lead exactly once rather than twice

Meta uses the hashed identifiers to match the lead against existing Facebook/Instagram users for ad attribution; if no match exists, the hash is discarded. We rely on UK GDPR Article 6(1)(f) (legitimate interest in measuring the effectiveness of our marketing). You can object to this processing at any time by emailing us; see Section 7.

We also send a server-side “ViewContent” event to Meta when you scroll the booking form into view, so we can measure how many ad-driven visitors reach the conversion section of our site. This event contains no personal data — only your IP address, browser user-agent, and the Meta cookies set by the Pixel. It only fires if you have accepted cookies via the consent banner. If you reject cookies, the ViewContent event is not sent at all.

Processor: Brevo

Your submission is sent to Brevo (Sendinblue SAS, France), which acts as a data processor. Brevo performs two functions for us: (1) it stores your contact details on our behalf and sends you the email containing your booking link, plus any related follow-up messages we have configured; and (2) it forwards a copy of your submission to our business inbox so we are notified of the new enquiry. Brevo is EU-established, so this transfer stays within UK-adequate jurisdictions. You can ask to be removed from the list at any time using the unsubscribe link in any Brevo email we send, or by emailing business@mohrwolfe.com. See Brevo's privacy notice at brevo.com/legal/privacypolicy.

6. Cookies and analytics

How we ask for consent

The first time you visit this site, a banner asks whether you consent to the optional cookies described below. None of these cookies are set until you click “Accept all”. If you click “Reject all”, the Meta Pixel is not loaded at all, and Google Analytics is loaded in Consent Mode v2 with every storage category set to “denied”, which means it does not write the cookies listed below and does not identify your browser. You can change your choice at any time using the “Cookie preferences” link in the footer.

Google Analytics 4

We use Google Analytics 4 (provided by Google Ireland Limited) to measure how visitors find and use this site so we can improve it. If you accept cookies, Google Analytics sets the following cookies on your device:

  • _ga — identifies a unique browser/device. Persists for two years.
  • _ga_799937D5G4 — session state for our property. Persists for two years.

Google Analytics 4 anonymises IP addresses by default and does not share individual visitor records with us. We see aggregated reports only (e.g. page views, traffic sources, country-level location, device type). We do not use Google Analytics for advertising, re-marketing, or any cross-site tracking, and we do not link analytics data to information you submit in the contact form.

Legal basis: UK GDPR Article 6(1)(f) — our legitimate interest in understanding and improving the performance of our website. You have the right to object to this processing at any time (see Section 7 below).

How to opt out: install the official Google Analytics Opt-out Browser Add-on, enable “Do Not Track” or a privacy mode in your browser, or block third-party cookies in your browser settings. You can also email us at business@mohrwolfe.com to ask us to suppress your data.

For more information about Google's practices, see policies.google.com/privacy. Google Analytics may transfer data to servers in the United States; these transfers are covered by Google's standard contractual clauses and the UK extension to the EU–US Data Privacy Framework.

Meta Pixel (Facebook Pixel)

We use the Meta Pixel (provided by Meta Platforms Ireland Limited) to measure the performance of advertising campaigns we run on Facebook and Instagram, and to optimise those ads for people likely to book a call with us. The Pixel only loads if you accept cookies via the consent banner; if you reject, no connection is made to Facebook and none of the cookies below are set. If you accept cookies, the Meta Pixel sets the following cookies on your device:

  • _fbp — identifies your browser for ad attribution. Persists for 90 days.
  • _fbc — set when you arrive via a Facebook ad click, to attribute that click. Persists for 90 days.

The Pixel reports a page view when you visit our site and a “Lead” event when you successfully submit the booking form. It does not send the contents of the form to Meta; it only signals that a form submission happened.

Legal basis: UK GDPR Article 6(1)(f) — our legitimate interest in measuring and improving our advertising. You have the right to object to this processing at any time (see Section 7 below).

How to opt out: adjust your ad-preference settings in your Facebook account centre, use a privacy-focused browser, or block third-party cookies in your browser settings. You can also email business@mohrwolfe.com to ask us to suppress your data.

For more information about how Meta uses Pixel data, see Meta's Pixel privacy documentation and Meta's privacy policy. Data may be transferred to Meta servers outside the UK; these transfers rely on Meta's standard contractual clauses.

We do not use other advertising cookies, social-media tracking pixels, or any cross-site profiling tools. If we ever add any non-essential cookies beyond the analytics and advertising described above, we will update this notice and, where the law requires it, request your prior consent.

7. Your rights under UK GDPR

You have the right to:

  • access the personal data we hold about you (UK GDPR Article 15)
  • rectification of inaccurate or incomplete data (Article 16)
  • erasure of your personal data, in certain circumstances (Article 17)
  • restriction of processing, in certain circumstances (Article 18)
  • data portability, where applicable (Article 20)
  • object to processing carried out on the basis of legitimate interests (Article 21)
  • withdraw consent at any time, where processing is based on your consent (Article 7(3))

To exercise any of these rights, email business@mohrwolfe.com. We will respond within one month, as required by UK GDPR.

8. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner's Office (ICO):
ico.org.uk/make-a-complaint.

9. Data security

We use technical and organisational measures to protect personal data against accidental loss, unauthorised access, alteration, and disclosure. All traffic between your browser and our server is encrypted using TLS (HTTPS).

10. Changes to this Notice

We may update this notice from time to time to reflect changes in law, services, or processing activities. The version shown by the “Last updated” date at the top of this page is the current one.